In the press release, Apple CEO Tim Cook explained that (RED) gives customers an unprecedented way to contribute to the Global Fund for AIDS research. Cook explained that thus far, the (RED) initiative has been very succesful and the new iPhone 7 color variant will further lend to the growth of the effort:
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO.
“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
It’s unclear how many PRODUCT(RED) iPhone 7 units Apple plans to make. The device carries a “Special Edition” tag, but the company tells Mashable it plans to make “a bunch” of them:
As for supplies of the (RED) iPhone, Joswiak told us Apple plans to make “a bunch,” but wouldn’t say how long they’d be in market or exactly how many are available.
The RED iPhone 7 cost’s the same as the existing iPhone 7’s. On top of the RED iPhone 7, Apple has also released several new iPhone cases including “Azure, Camellia, and Pebble” in both the 7 and 7 plus sizes, with Apple Watch bands to match.